Challenge: Rebrand three consolidated companies to create one integrated brand that maintains the credibility of the separate entities.

Corporate Strategy: Distinguish the company as a complete solutions provider with the only integrated network of facilities to support the entire brand lifecycle.

Marketing Strategy: Identify a unique, one-word name separate from the previous companies that positions the company as a visionary partner, offering innovation in every aspect of its business.
Focus of market positioning revolved around integration, manufacturing solutions, brand lifecycle support, innovation, and faster speed to market.
Visuals were bold and unique yet designed to communicate the behind-the-scenes position of this strategic solutions partner.

Product Strategy: Innovate with smaller, emerging brands and allow this innovation to drive direction and solutions for larger brands.

Challenge: Rebrand three consolidated companies to create one integrated brand that maintains the credibility of the separate entities. Corporate Strategy: Distinguish the company as a complete solutions provider with the only integrated network of facilities to support the entire brand lifecycle. Product Strategy: Innovate with smaller, emerging brands and allow this innovation to drive direction and solutions for larger brands.

Marketing Strategy: Identify a unique, one-word name separate from the previous companies that positions the company as a visionary partner, offering innovation in every aspect of its business.
Focus of market positioning revolved around integration, manufacturing solutions, brand lifecycle support, innovation, and faster speed to market.
Visuals were bold and unique yet designed to communicate the behind-the-scenes position of this strategic solutions partner.

Brand Execution
Marketing Collateral

Brand Execution
Building Design

Challenge: Accelerate a stagnant contract manufacturing business, reduce inventory levels, and improve EBITDA to position for sale.

Strategy: Create added value for brand partners with proactive innovation and a flexible formula library, reducing development time and increasing speed to market. Couple this approach with an improved service model to reduce the challenges associated with outside product development and manufacturing.

Marketing Strategy: Use bold, iconic brand imagery inspired by the company’s Los Angeles heritage that speaks to the final decision makers in marketing and product development with familiar B2C elements that differentiate the company from other contract manufacturers.

Product Strategy: Introduce proactive innovations to branded customers to assist them in product differentiation and white space identification. Offer a formula library organized to simplify the product development process while allowing ample room for each formula to be a custom product.

Sales Strategy: Approach the sale on every level of customer interaction, delivering the brand promise at each customer touchpoint, while focusing on emerging brands as the target customer.

Challenge: Accelerate a stagnant contract manufacturing business, reduce inventory levels, and improve EBITDA to position for sale.
Strategy: Create added value for brand partners with proactive innovation and a flexible formula library, reducing development time and increasing speed to market. Couple this approach with an improved service model to reduce the challenges associated with outside product development and manufacturing.
Marketing Strategy: Use bold, iconic brand imagery inspired by the company’s Los Angeles heritage that speaks to the final decision makers in marketing and product development with familiar B2C elements that differentiate the company from other contract manufacturers.

Product Strategy: Introduce proactive innovations to branded customers to assist them in product differentiation and white space identification. Offer a formula library organized to simplify the product development process while allowing ample room for each formula to be a custom product.
Sales Strategy: Approach the sale on every level of customer interaction, delivering the brand promise at each customer touchpoint, while focusing on emerging brands as the target customer.

Brand Execution
Marketing Collateral

Brand Execution
Building Design

National Brands

These are some of the national brands for which I have had the opportunity to identify white space, develop innovations, and collaborate on product strategy.